ICC Cricket World Cup to highlight needs of children affected by AIDS
Cricket’s biggest and most prestigious event will highlight the situation of children and young people living with and affected by HIV and AIDS.
Starting this Sunday in the West Indies, the ICC Cricket World Cup 2007 will see the world’s top 16 teams do battle on the field. But off the field they will be united in supporting the Unite for Children. Unite against AIDS campaign.
It’s part of a unique new partnership between the International Cricket Council (ICC), UNAIDS, UNICEF and the Caribbean Broadcast Media Partnership on HIV/AIDS to draw attention to the issues facing children and young people affected by HIV and to highlight the resources and actions needed to ease the situation.
Starting this Sunday in the West Indies, the ICC Cricket World Cup 2007 will see the world’s top 16 teams do battle on the field. But off the field they will be united in supporting the Unite for Children. Unite against AIDS campaign.
It’s part of a unique new partnership between the International Cricket Council (ICC), UNAIDS, UNICEF and the Caribbean Broadcast Media Partnership on HIV/AIDS to draw attention to the issues facing children and young people affected by HIV and to highlight the resources and actions needed to ease the situation.
Video messages from top cricketers
To mark the occasion, UNICEF is re-launching the Unite for Children. Unite against AIDS website with a special section featuring video profiles of cricketers talking about the impact of AIDS on children, a quiz, a video competition and regular stories and photographs from the event.
A series of video messages supporting the Unite for Children. Unite against AIDS campaign by 28 of the world’s top cricketers, including Australian captain Ricky Ponting and Indian captain Rahul Dravid, will be broadcast on TV and at the matches. Click here to see the public service announcements.
A series of video messages supporting the Unite for Children. Unite against AIDS campaign by 28 of the world’s top cricketers, including Australian captain Ricky Ponting and Indian captain Rahul Dravid, will be broadcast on TV and at the matches. Click here to see the public service announcements.
Players and officials from each team will wear the red and blue campaign ribbon during their first games and during the final. Players will also visit UNICEF-funded programmes in the Caribbean supporting children and young people affected by HIV.
With support from the Kaiser Family Foundation, the Caribbean Broadcast Media Partnership on HIV/AIDS – a coalition of over 50 broadcasters in 23 Caribbean countries and territories – is also launching the region’s first media-led, multi-platform campaign on HIV/AIDS, known as LIVE UP!
Audience in AIDS-affected countries
Cricket is popular in many of the countries that are most impacted by AIDS, including India and South Africa. Together, these two countries are home to around 11 million of the 40 million people living with HIV worldwide.
In the Caribbean, UNAIDS estimated that 250,000 people – 15,000 of whom were children under the age of 15 – were living with HIV in 2006.
Cricket is also a major sport in many donor countries that are active in the global AIDS response, including Australia, Canada, the United Kingdom, the Netherlands and New Zealand. All are competitors in the ICC Cricket World Cup 2007.
With support from the Kaiser Family Foundation, the Caribbean Broadcast Media Partnership on HIV/AIDS – a coalition of over 50 broadcasters in 23 Caribbean countries and territories – is also launching the region’s first media-led, multi-platform campaign on HIV/AIDS, known as LIVE UP!
Audience in AIDS-affected countries
Cricket is popular in many of the countries that are most impacted by AIDS, including India and South Africa. Together, these two countries are home to around 11 million of the 40 million people living with HIV worldwide.
In the Caribbean, UNAIDS estimated that 250,000 people – 15,000 of whom were children under the age of 15 – were living with HIV in 2006.
Cricket is also a major sport in many donor countries that are active in the global AIDS response, including Australia, Canada, the United Kingdom, the Netherlands and New Zealand. All are competitors in the ICC Cricket World Cup 2007.
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